Fruita council hires Barnhart Communications to run tourism advertising campaign
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Summary
The council approved a professional services agreement with Barnhart Communications to lead Fruita's tourism advertising and promotional services, with work expected to begin in January 2025; the city will receive campaign assets and the agency said fees (not commission) will be the primary revenue source.
Fruita — The City Council voted 6–0 to approve a professional services contract with Barnhart Communications to support the city's tourism marketing strategy. Ciara Eamon, communications and engagement manager, explained the Tourism Advisory Council recommended Barnhart after a request for proposals conducted in September.
Barnhart presenters described a strategy focused on authentic destination storytelling, audience insights and integrated communications across social media and earned media. Barnhart said the city will receive campaign assets, and that agency income will come largely from fees rather than media commissions; staff confirmed campaign assets and rights will be provided to the city in perpetuity.
Councilors asked technical questions about rights to supporting files and standard media‑buying arrangements; Barnhart representatives confirmed the city will receive assets and staff will work with the city on media‑buying percentages. The council then moved and approved Resolution 2024‑43, authorizing the interim city manager to execute the professional services agreement.
Next steps: contract anticipated to begin January 2025; staff will coordinate project kickoff and asset approvals with Barnhart.