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County advances agricultural economic development work plan; proposes branding and advisory council
Summary
Deputy County Executive Consuelo Hernandez presented a draft agricultural economic development work plan focusing on agritourism branding, partnerships with UC Cooperative Extension, Visit Gilroy, and South County stakeholders, plus funding for a second program manager and website/event mapping to promote county ag assets.
Santa Clara County's administration presented a draft 2025 agricultural economic development work plan that would recast the county's asset and economic development functions to emphasize agritourism, local branding and partnership-driven outreach.
Consuelo Hernandez, deputy county executive, said the work plan focuses on two priority areas from the 2018 Santa Clara Valley agricultural plan: an economic development strategy and branding/education to…
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