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Walton County grants 6-month extension to Paper Bear media partnership for renegotiation
Summary
Facing criticism from bed-tax stakeholders and tourism partners about slow delivery of film- and merchandising-related deliverables, the board approved a six-month extension to the Paper Bear media partnership to negotiate merchandising, delivery and exclusivity terms.
Walton County tourism staff requested an extension to a media partnership with Paper Bear Inc., a production and merchandising partner that was funded in part with bed-tax money and tasked with producing a film and merchandise (including plush toys) featuring Walton County. Commissioners and several bed-tax collectors…
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