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Visit Casper director outlines year of audits, new website and strategies to boost shoulder-season tourism
Summary
Annette Pitts, Visit Casper’s new director, told county commissioners her first-year work included financial and contract audits, a planned website/CRM change with an estimated 40% annual savings, new sales tools and resident outreach informing a tourism master plan update.
Annette Pitts, introduced to the Board of County Commissioners as Visit Casper’s new director, gave a year‑in‑review presentation focused on organizational alignment and measurable marketing improvements. Pitts said her first day was Jan. 6 and that she immediately conducted “a comprehensive audit of our financial systems,” vendor agreements and statutory obligations to align the destination marketing organization with Wyoming rules.
Pitts described operational changes she said would reduce costs and…
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