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Santa Clara committee outlines 2026 event campaign, aerial-art alternative and Lunar New Year plans
Summary
City staff updated the events committee on 2026 campaign branding, sponsorship outreach and activations tied to Super Bowl LX and FIFA World Cup, announced an alternative to costly landfill aerial art, and partnered with organizers for a large Lunar New Year festival at 900 Lafayette.
Santa Clara staff told the Special Events & Engagement Committee that the city’s 2026 campaign—branded “Where the Mission Meets the Moment”—is moving into an activation phase that will pair community programming with major national sports events hosted at Levi’s Stadium.
Paulina Morales, assistant city manager, said the city council has approved the campaign logo and set aside $1,000,000 in seed funding to launch community events and public art activations. Staff described a multi-tier sponsorship package (presenting, gold and community-friend levels) and said outreach to potential partners, including local technology firms, has begun.
The city also recapped public engagement activities used to shape the campaign, including a reaction wall and a “don’t leave Santa Clara without seeing” survey. Staff noted campaign banners are already up along El Camino and a campaign website (listed in presentation materials) will centralize event information, volunteer sign-ups and guidance for partners.
Aerial artwork originally…
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