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Council tables Ocean Beach market study after contested debate over process and vendor
Summary
Council debated approving a $31,500 market-demand study (Pinnacle Advisory Group) for Ocean Beach Park but tabled the item to Dec. 2 so the beach working group can review the proposal; councilors raised procurement, vendor conflict-of-interest and community-engagement concerns.
City staff proposed a market-demand study by the Pinnacle Advisory Group (proposal: $28,000 + $3,500 expenses) to analyze Ocean Beach Park’s long-term options, including usage models, capital needs and private partnerships.
Director Reyes said the study is one of three parallel efforts—operator selection (RFP), an assessment of current capital needs and the market study—intended to inform whether Ocean Beach can be sustained as a 12-month amenity. "We really got to bring in…
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