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Council tables Ocean Beach market study after contested debate over process and vendor
Summary
Council debated approving a $31,500 market-demand study (Pinnacle Advisory Group) for Ocean Beach Park but tabled the item to Dec. 2 so the beach working group can review the proposal; councilors raised procurement, vendor conflict-of-interest and community-engagement concerns.
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City staff proposed a market-demand study by the Pinnacle Advisory Group (proposal: $28,000 + $3,500 expenses) to analyze Ocean Beach Park’s long-term options, including usage models, capital needs and private partnerships.
Director Reyes said the study is one of three parallel efforts—operator selection (RFP), an assessment of current capital needs and the market study—intended to inform whether Ocean Beach can be sustained as a 12-month amenity. "We really got to bring in somebody to give us a better understanding of what the possibilities are," Reyes said, describing the study as a modest investment to guide larger financial decisions.
Several councilors opposed approving the contract immediately. Councilor Hart argued the vendor (a hotel/hospitality advisory firm) might have an inherent incentive to recommend hotel development, urged fuller committee review and suggested regional partners (Mohegan/Pequot area developers) be consulted. Councilor Mueller and others said the working group formed to handle Ocean Beach matters had not been fully briefed on this proposal and asked that the committee review it first.
After extended discussion the council voted to table the Pinnacle contract and a related resolution transferring $31,500 from Ocean Beach operating funds to the Office of Development and Planning, moving both items to the Dec. 2 council meeting so the working group and committees can provide input.
Why it matters: Ocean Beach Park is a large public amenity under financial strain; the choice to study market options will shape future capital and private-partnership decisions. The meeting showed council caution about vendor selection, community engagement and preserving open procurement and committee processes.
What happens next: The item and linked transfer of funds were tabled to Dec. 2 so the Ocean Beach working group and committees can review procurement history, potential conflicts and alternatives.

