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Santa Rosa adopts dynamic pricing for nonresident Bennett Valley golf fees in 5–2 vote
Summary
The council adopted a resolution to allow dynamic (variable) pricing for Bennett Valley Golf Course nonresident rounds effective Jan. 1, 2026, with a 5–2 vote after councilmembers and members of the public raised concerns about fairness and transparency; staff projected a conservative revenue uplift of about $85,000 in an eight‑month snapshot.
The Santa Rosa City Council voted 5–2 to adopt a dynamic pricing schedule for nonresident golf fees at Bennett Valley Golf Course, effective Jan. 1, 2026. The policy applies only to nonresident rounds; resident pricing remains statically set.
Assistant City Manager Jason Nutt and representatives from Kemper Sports described a variable pricing model that sets a published rate range by day and time and uses historical demand, weather and sales data to select a rate in advance of booking. Kemper staff said rates are…
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