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Council adopts dynamic pricing for Bennett Valley Golf non‑resident fees, citing revenue goals
Summary
After debate over consumer impacts, the council approved variable (dynamic) non‑resident fees at Bennett Valley Golf effective Jan. 1, 2026, with staff estimating roughly $85,000 in additional revenue over an eight‑month period; the measure passed 5‑2.
The Santa Rosa City Council adopted a resolution to implement dynamic pricing for non‑resident green fees at Bennett Valley Golf, with an effective date of Jan. 1, 2026.
Assistant City Administrator Jason and representatives from Kemper Sports presented the pricing model, which uses historic demand, time‑of‑day and market data to vary non‑resident rates to better match demand and reduce the course’s reliance on general‑fund subsidy. Staff presented a conservative estimate that the program could…
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