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Consultants present Walton County Tourism 2026–2030 draft; commissioners ask for specific timelines and KPIs
Summary
Hometown Tourism consultants outlined five priorities for Walton County’s 2026–2030 tourism strategy — event strategy, infrastructure/beaches, destination development, governance/engagement and sales/marketing — and proposed reserve‑balance targets; commissioners generally supported the direction and asked staff and consultants to return with timelines, KPIs and budget specifics within 90 days.
Consultants from Hometown Tourism presented a draft Walton County Tourism (WCT) strategic plan for 2026–2030 at a joint Walton County Board of County Commissioners and Tourist Development Council workshop, laying out five priority areas and asking the bodies to confirm top priorities before consultants develop implementation timelines, key performance indicators and proposed budgets.
"So we're here to present, our draft strategic plan for 26 to 30, for Walton County Tourism," consultant Scott Beck said, describing a process in which the consultants will spend the next 90 days working with county staff to add timelines, KPIs and budget details. The consultants said the five priorities were developed from resident sentiment surveys, a demand‑driver scorecard, SWOT analysis and stakeholder engagement.
The five priorities the consultants presented were: 1) diversify and balance the tourism economy through a refined event strategy aimed at off‑peak and family…
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