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Local business owner pitches 'Miami Lakes Loco Lotto' to Public Safety Committee
Summary
Business owner Kimberly Trellis used public comment time to ask the Public Safety Committee to support 'Miami Lakes Loco Lotto', a shop‑local promotion (mylocalauto.com) backed by the chamber and the EDC to boost holiday foot traffic for small businesses.
During public comment at the Dec. 1 Miami Lakes Public Safety Committee meeting, local business owner Kimberly Trellis described an initiative called the Miami Lakes Loco Lotto designed to encourage holiday shopping and dining at local businesses.
Trellis said the program—listed at mylocalauto.com—features a lotto card participants can pick up at participating businesses; customers collect stickers from shops or restaurants to enter. She said the initiative is backed by the chamber, Graham Companies and the EDC, and that the EDC is promoting the program though its logo does not appear on the materials due to ongoing review with town attorneys.
Committee members expressed support and noted the committee could help by spreading the word through resident and social channels and by representing the program at the town’s 25th‑anniversary event. Trellis said participating businesses can pick up cards at sponsors’ locations and that the program runs through Jan. 7.
The committee thanked Trellis for the initiative and encouraged members and residents to promote local businesses this holiday season.
