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Mountain View library highlights social media videos and services; staff point to strong engagement
Summary
Communications librarian Katie Hoffman presented a suite of YouTube and Instagram videos promoting services including the bookmobile, History Center archives, homebound delivery, Brainfuse online coaching (described as "unlimited"), craft-kit tutorials, and reels that yielded strong engagement for Banned Books Week and Friends of the Library.
At a Dec. 8 special meeting, Communications Librarian Katie Hoffman presented a portfolio of videos and social-media reels produced to promote Mountain View Public Library services and programs. The presentation covered longer YouTube features and short Instagram reels that staff hope will expand awareness and use of the library's offerings.
Hoffman described a 4-minute, 30-second Bookmobile video made for National Library Outreach Day to encourage residents to visit the mobile service. Testimonial clips in the video emphasize reaching residents who cannot easily visit the main library and the vehicle's ability to access narrow streets, parks and community sites.
Hoffman also showed a History Center tutorial demonstrating how to access the Mountain…
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