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Visit Casper director outlines marketing overhaul, new website and data tools to broaden tourism season
Summary
Annette Pitts, Visit Casper’s new director, told Natrona County commissioners the organization completed a yearlong audit of contracts and operations, is deploying a new website and CRM, and is using geolocation and media‑attribution tools to convert day visitors into overnight lodging stays.
Annette Pitts, introduced to the Board as Visit Casper’s new director, gave commissioners a year‑in‑review presentation focused on organizational auditing, contract reviews, new technology and destination development priorities.
Pitts said her first priorities were a comprehensive financial and contractual audit and a 90‑day onboarding plan for the board. She described operational changes completed over four quarters, including vendor reviews and the decision to retain existing staff while shifting some tasks to outside vendors. "We did not find that we needed to change…
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