Prior Creek council adopts new city brand and approves gradual rollout

The Prior Creek City Council voted Dec. 2 to adopt a new city brand and logo for community marketing and to begin a gradual rollout across uniforms, letterhead and promotional materials.

Mayor said the branding effort began after noticing other cities had marketing brands; staff engaged the Economic Development and Tourism Authority (EDTA), solicited public feedback at town halls and reviewed designs developed at Northeast Tech. The mayor said the logo is intended to complement—not replace—the official city seal.

Council members discussed outreach and implementation. A local business offered to produce two entrance signs at the north and south ends of Highway 69 at the business’s cost; staff described the signs as laminated, powder-coated steel similar to a civic monument near the library. The mayor said the first round of city T-shirts/uniforms would be paid by the city, then move to employee clothing allowances for future replacements.

Why it matters: officials argued a consistent brand helps marketing and civic identity when the city participates in regional events. Council approved waiving additional formalities and authorized staff to integrate the brand gradually into city materials.

What’s next: staff will begin replacing letterhead and email signatures and work with the provider for entrance signage; council approved the direction by roll call.