Visit Shreveport-Bossier briefs Caddo Parish Commission on tourism gains and projects
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Summary
The county's destination marketing organization reported stronger-than-average hospitality metrics: 9.7 million domestic travelers in 2024 and $933 million in spending by overnight visitors; officials highlighted new gateway signs, the Boomer Bus Byway and promotion of the Walter B. Jacobs nature center.
Stacy Brown of Visit Shreveport-Bossier presented tourism performance and marketing highlights to the Caddo Parish Commission, saying the region drew 9.7 million domestic travelers in 2024 and that overnight visitors spent approximately $933 million in the two-parish area.
Brown outlined marketing and research tools used by the bureau (including a Symphony data platform and Longwoods tracking) and noted increases in hotel-room demand and occupancy compared with national trends. She described destination-development grants (e.g., Destination 318) and new gateway signage along the Boomer Bus Byway; she also highlighted the opening of the Walter B. Jacobs Nature Center and promotion plans for the facility.
The presentation included operational metrics (website traffic, public relations reach), an uplift in restaurant spending, and an invitation for commissioners to visit upcoming events and participate in the bureau's open house. Commissioners thanked Brown and welcomed the information as support for local economic and event planning.