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Chamber-funded influencer pilot reaches tens of thousands of views; merchants report no clear sales data yet
Summary
The Chamber used a $3,000 grant to host four Instagram influencers as part of a downtown gift-card promotion; organizers reported posts with view counts (examples: 3,000; 7,500; 21,000; 18,900) and said merchants were pleased but have not yet reported definitive sales increases.
Laura (speaker 5) told the committee the group was awarded $3,000 that was used to fund visits by local Instagram influencers through a Chamber gift-card program. "We were granted $3,000 that we put into the Chamber gift card," she said.
She reported contracting four influencers who visited downtown and profiled shops and…
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