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Tourism board approves amended Special Events Marketing Grant guidelines, adds accountability measures
Summary
Grand County’s tourism advisory board voted Dec. 9 to approve amended Special Events Marketing Grant procedures that (1) prioritize shoulder/off‑peak events, (2) require a dollar‑for‑dollar cash match with 100% upfront spending and reimbursement, and (3) tighten reporting and eligibility language; board members debated retroactive eligibility and access for smaller/new events before the unanimous vote.
At its Dec. 9 meeting the Grand County Tourism Advisory Board voted to approve amended procedures for the Special Events Marketing Grant program, implementing stricter accountability and clarifying eligibility and administration.
Key changes approved by the board included:
• Scoring criteria: applications will be evaluated on six factors rated 1–5 (quality of proposed marketing, potential to increase overnight stays and evidence of a lodging partnership, expected revenue/economic impact, emphasis on shoulder/off‑season timing, how crucial the grant is…
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