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Maven Media outlines 'The Edge' winter creative, explains measurement plan
Summary
Maven Media presented a winter creative concept for Moab — 'the edge' — and described tactical plans (15/30s video, Meta remarketing, Google Performance Max, Azira attribution) and proposed a January workshop to review ROI data; board focused questions on metrics, season timing and return on bed‑tax revenue.
Leslie from Maven Media presented the tourism office’s winter creative and media strategy at the Dec. 9 meeting, describing a concept called "the edge" and a multi‑channel plan to deploy 15‑ and 30‑second video spots, companion banners, Meta remarketing and partner placements on YouTube, TripAdvisor and OTAs.
Leslie said the campaign will target five consolidated audiences (family travelers, nature lovers, retired travelers,…
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