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Consultants present mid‑project brand strategy for Moab; board asked for more input
Summary
Consultants from Camp 4 reviewed research and early brand territories for Moab on Dec. 9, reporting roughly 95 interviews and several proposed positioning choices — from 'transformative challenge' to 'awe as stewardship' — and said a recommended strategy will be delivered Jan. 13. Board members asked for additional one‑on‑one outreach before final recommendations.
Consultants from Camp 4 told the Grand County Tourism Advisory Board on Dec. 9 that their brand‑strategy project for Moab is moving from listening to synthesis and that they expect to bring a recommended direction to the board on Jan. 13.
Camp 4’s presenter said the team has completed roughly 95 interviews (about two‑thirds residents, one‑third visitors), logged about 120 hours in the field and recorded more than 500 minutes of interviews. The team used those inputs, plus a market and creative audit, to identify…
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