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Students unveil ‘Avalanche Avenue’ model store to raise funds for classmate; grand opening set for Dec. 10
Summary
Student entrepreneurs described Avalanche Avenue, a student-run model store at Holmen High School whose profits will support classmate Whitney Colomb. Students outlined department roles, sponsors (Kwik Trip naming rights; Ultra Credit Union support), current revenue ($2,600 cash, $100 gift cards, five silent-auction items) and a Dec. 10 grand opening from 6–8 p.m.
Students in the entrepreneurship/model-store class presented Avalanche Avenue to the board as a student-run retail and learning experience. Store managers (including Tegan Nelson, Avery Blair and Bridal Stewart) explained that profits from this year’s store will go to Whitney Colomb and described operational details: department managers for promotions, sales, human resources, operations, public relations and interactive media; volunteer and sponsorship outreach; and project timelines.
Students said sponsorships are a key revenue source: their public-relations team secured naming-rights support from Kwik Trip and the chapter thanked Ultra Credit Union for program support. The presenters reported current revenue and in-kind support: $2,600 in cash, about $100 in gift cards and five silent-auction items, and they said each student is asked to secure at least one sponsor with a $100 minimum contribution.
The class gave a timeline for the grand opening (Dec. 10, 6–8 p.m.), described on-site activities (cookie decorating, a brief presentation, ribbon cutting, performances and a planned appearance by the recipient Whitney Colomb), and confirmed store hours after the opening (weekdays 3–7 p.m., Saturdays 9 a.m.–2 p.m.). Student officers also spoke about related extracurricular programs (DECA activities, Maroon Mug student coffee shop) and said the Holmen DECA chapter is large (students reported roughly 500 members and described district and state competitions and leadership development opportunities).
Board members thanked the student presenters and noted the educational value of the enterprise in providing career and leadership skills. The presentation was informational; no action was requested.
