Rebecca Carrillo, marketing technician for the City of Victorville Economic Development Department, told the city’s program What's the TVV? that a stream of new retailers, hotels and industrial projects is bringing jobs and amenities to the city.

Carrillo said the city recently welcomed its first Raising Cane’s restaurant, a 1,300,000-square-foot Goodyear Tire distribution center and a new Fairfield Marriott. She said the High Desert’s first 5 Below opened in Victorville and that a Target shopping center is planned off Roy Rogers Road and Civic Drive next to the Home Depot shopping center.

“Goodyear Tire just opened back in August, and they brought about 175 new jobs,” Carrillo said. “American Jerky is looking to, from the start of their project to the end of their project, bring in 450 jobs. So just between those two, that’s over 600 jobs.”

Carrillo described American Jerky as a human-grade dog-treat manufacturing facility and said Adel Amo Motorsports will occupy the former Howard’s building on Valley Center Drive next to Costco. She said the variety of projects — from distribution to restaurants and hotels — is drawing a broader workforce and encouraging residents to live and work locally.

Carrillo attributed business interest to the local workforce and to the city’s active recruitment. She said Victorville is shedding a “small town” perception as it grows and that continued development makes the community more attractive to prospective retailers and investors.

The program did not provide independent verification of the job estimates or construction timelines beyond Carrillo’s statements. Carrillo gave the Goodyear opening date as August and described American Jerky’s job projection as what the company is “looking to” achieve over the life of the project.

The episode closed without mention of formal council actions or votes on the projects discussed; Carrillo framed the remarks as the department’s recruitment and welcome work rather than as formal approvals.