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Consultants recommend city-run ballroom, new theater contract terms for Westminster’s Rose Center
Summary
A consultant study presented to the Westminster City Council recommends the city consider taking over ballroom operations at the Rose Center, require a monthly rent from the theater operator and create a small per-ticket facility fee to fund maintenance; the council heard public support but took no action and asked staff to return with an agenda item for decision.
Consultants from Theater DNA presented a comprehensive operations and market study of the Rose Center on Oct. 15, telling the Westminster City Council the theater remains a community asset but requires new management terms and targeted investment.
Benton Dellinger, a founding principal of Theater DNA, told the council the theater portion is "financially healthy" and typically uses the facility about 250 days a year, but the ballroom operator historically focused on weekend wedding business and underutilized weekdays. He said the city receives limited revenue because of older contract terms and the ballroom’s modest annual event count.
"We recommend the city take over what Jay was doing" on the ballroom if the council…
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