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District marketing updates and food service report: new web content, OptiSign displays and breakfast participation increase

TRI-CITY UNITED SCHOOL DISTRICT · November 25, 2025
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Summary

District marketing staff described a website refresh, new district e-newsletter, and OptiSign displays with translation features; food-service staff reported new serving lines, combi ovens and a pilot smoothie station and said breakfast participation at one site rose by 42 points to nearly 200 students.

District staff gave updates on communications and food services during the Tri-City United School District board meeting.

Marketing staff described a refreshed slide deck, plans to launch a district e-newsletter and migrate communications to a team plan to save costs, updates to the graduation and STEAM web pages, and deployment of OptiSign software running about 32 screens across the district. Staff said OptiSign includes a translation feature that principals will be able to use and that website traffic has grown organically (about 11,000 more visitors year-over-year and roughly 8,000 visitors in the past 60 days).

Food-service staff reported that county health inspections across kitchens produced no orders; new serving lines, LED lighting, heat lamps and two combi ovens have been installed. A pilot smoothie station and an omelette bar are in place. To increase breakfast access, a building in Lee Center was opened earlier in the morning; the food-service presenter said, "We've shown an increase of 42 in breakfast participation in the center," rising from about 130 to almost 200 students. The board heard that anticipated CenterPoint Energy rebates (approximately $1,800–$2,400 per unit) will be pursued for recent equipment upgrades.

No formal board action was required for these informational reports.