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Bothell outlines World Cup visitor strategy and limits on hosting official fan zones
Summary
City staff said Bothell will market to World Cup visitors using Lodging Tax funds, coordinate transportation guidance to 'Seattle Stadium' matches, and rely on partnerships (Port of Seattle, UW, chamber) while noting FIFA licensing limits that restrict official fan zones to Seattle and Everett.
City economic-development and tourism staff updated the council Dec. 9 on Bothell’s preparations for the 2026 FIFA World Cup, including marketing funded by the Lodging Tax Advisory Committee and partnerships intended to connect visitors to regional match sites.
Ashish Joshi, the city’s economic development coordinator, and Danae McGee, arts and tourism manager, said the city will use hotel-motel tax funding to promote Bothell’s lodging, restaurants and events…
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