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Statistically valid survey shows Calistoga residents prioritize speedway, RV park, evacuation center and parks for fairgrounds
Summary
FM3 Research presented a resident survey of 641 Calistoga residents (fieldwork Sep. 20–Oct. 12; MOE ~4.9%) showing clustered priorities for the Calistoga Fairgrounds — speedway, RV park, emergency evacuation center, annual fair and parks — and broad support (80%) for leasing portions of the property to generate maintenance revenue; council tasked the advisory committee with next steps.
FM3 Research and Strategy presented the findings of a statistically valid community survey about the Calistoga Fairgrounds on Nov. 18, reporting 641 resident responses collected from Sept. 20 to Oct. 12 and a reported margin of error of about 4.9 percent.
Lucia of FM3 said the survey was administered in English and Spanish via a dual‑mode outreach strategy (postcards, texts, email invitations and phone calls) and used demographic quotas to match local census characteristics. The firm reported 96% of respondents were familiar with the fairgrounds and 83% had visited it before 2018.
Open‑ended…
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