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Chamber’s 'Hey Bay City' program reports steady job-board traffic, limited direct retention data
Summary
The Bay Area Chamber’s Hey Bay City initiative reported steady engagement in 2025 — including about 61,000 job views and a year-end balance just over $23,000 — while leaders said direct evidence of long-term retention of students and out-of-market visitors is still limited.
Sarah Parker, director of workforce development for the Bay Area Chamber of Commerce, told the Bay City Commission on Dec. 15 that the Hey Bay City program is a workforce tool designed to connect employers and job seekers and to strengthen the region’s talent pipeline. The initiative’s fourth-quarter finances, Parker said, show staffing as the largest expense; the program finished the year with a balance “a little over $23,000.”
Parker said the program focuses on one-on-one work with employers and job seekers — resume help, employer outreach and tailored placement — rather than broad advertising. “Awareness starts with…
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