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Knox County CVB reports visitor growth, pilots digital passes and trail-focused marketing
Summary
The Knox County Convention & Visitors Bureau told commissioners it recorded a 7% rise in overnight trips, about 650,000 visitor-nights, and is piloting data-driven tools — including Placer.ai and Bandwango digital passes — to steer visitors to downtown businesses and trails.
Olivia, representing the Knox County Convention & Visitors Bureau, presented the CVB’s annual report to the Knox County Commissioners on Dec. 4, highlighting visitor growth, new digital tools and partnerships aimed at lengthening stays and increasing local spending.
The CVB reported a 7% increase in overnight trips this year, equivalent to roughly 650,000 visitor-nights, and an average stay of about two-and-a-half to three nights. “Our vision is to always promote Knox County as this attractive place to live and work, go to school, but mostly visit as well,” Olivia said, framing visits as the first step that can lead…
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