Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
'Hey Bay City' program reports growth in reach, emphasizes tailored job-seeker support
Summary
Chamber representatives reported metrics and year-end outcomes for the Hey Bay City workforce/placemaking initiative, highlighting targeted marketing, partnerships with SVSU and Michigan Works, and a focus on one-on-one job-seeker support; commissioners asked about student retention numbers and transition plans for the brand.
Representatives of the Bay Area Chamber of Commerce presented the 2025 year-end impact report for the Hey Bay City initiative, describing it as a workforce-development tool that combines targeted marketing, one-on-one job-seeker support, and placemaking to keep talent in the Great Lakes Bay region.
Sarah Parker, director of workforce development, told the commission that "Hey Bay City exists to solve a challenge we hear constantly" and emphasized that staffing and targeted outreach drive the program’s results. Parker reported a balance of "a…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
