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South Fulton council directs city manager to negotiate agreement with ATL Airport District CVB
Summary
After a presentation from the ATL Airport District Convention & Visitors Bureau, the South Fulton City Council voted 6–0 to direct the city manager to negotiate an agreement that would bring the city into the regional CVB and set an appointment and reporting process for South Fulton representatives.
The South Fulton City Council on Dec. 9 voted to direct the city manager to negotiate an agreement with the ATL Airport District Convention & Visitors Bureau that would formalize South Fulton’s participation in the regional tourism marketing organization.
The action followed a presentation by Mercedes Miller, executive director of the ATL Airport District CVB, who outlined the bureau’s mission to market member cities and reported district‑level sales leads and event metrics. Miller said the district collects monthly performance data and provides a six‑month recap to member city managers. “We want to tell your hospitality story,” Miller said during the presentation.
Council members pressed staff and presenters on governance and accountability, especially how many board seats each city will receive and how hotel‑motel tax revenues will be tracked. City Manager Sharon D. Subadon told council that the city’s unaudited fiscal‑year‑25 contribution to the CVB was about $368,000 and that 43.75% of the city’s hotel‑motel tax currently goes to the CVB. Councilwoman Helen Z. Willis said she wanted a clear appointment process and regular financial reporting.
Council took a formal motion to give the city manager authority to negotiate the agreement, including the process for appointing South Fulton representatives and reporting deliverables. The motion, moved and restated by Councilwoman Willis to require the agreement return to council for final approval, passed by voice vote, 6–0.
Next steps: staff will return a drafted agreement and appointment process to the council for approval, and members said they expect to see explicit reporting requirements and deliverables tied to any transfer of hotel‑motel revenue.
