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CWCB outlines statewide water messaging campaign and new education hub with CSU
Summary
CWCB staff described scoping for a $1M statewide water messaging campaign and a pilot education and workforce hub to aggregate resources and expand water literacy and career pathways across Colorado.
The Colorado Water Conservation Board presented two linked outreach initiatives aimed at raising public awareness about water and building water workforce capacity.
Communications director Katie Lehman reviewed CWCB’s updated strategic communications plan, which prioritizes clarity of agency role, improved storytelling, expanded digital outreach and a grantee communications toolkit. Lehman said the agency will expand its listserv (about 3,000 subscribers), broaden multimedia content and coordinate more proactively…
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