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Council approves new city logo after discussion of colors and vehicle legibility
Summary
After reviewing multiple design options and debating colors and vehicle legibility, the council voted to adopt the presented logo design (council expressed a preference for option 3 and red/black accents) and approved related stationery and reproduction parameters.
Council reviewed multiple logo concepts and discussed usability in black‑and‑white printing and on city vehicles. Staff described options for color and reflective applications; council members raised concerns that a dark background could be hard to see on dark vehicles and could be confused with school staff uniforms.
Multiple members said they preferred option 3 and red accents; one councilmember moved "to keep it the way she presented it." The motion was seconded and passed by a roll call vote. Council also discussed having a black‑and‑white version and flexibility to adjust color shades for vehicle and header use.
Staff were asked to finalize font and color specifications and to coordinate further implementation details with the presenter so the logo can be applied to letterhead, vehicles and other city materials.
