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TDC reports international campaign impressions, modest room-night gains and October lodging metrics
Summary
Manatee County marketing staff reported large international campaign exposure (millions of impressions) that produced a modest number of booked room nights; October combined occupancy was 55% with ADR $235 and RevPAR $129, and staff said more detailed quarterly data will be provided in February.
Olivia Georges, international marketing lead for Manatee County, told the Tourist Development Council that recent co-op campaigns produced sizable impressions abroad but only modest direct room-night bookings. "This campaign ran for 3 months, and, overall, there was 4,500,000 impressions," Georges said about a Central Europe campaign that included a Vienna tram with a QR code directing consumers to a booking microsite; staff reported 225 room nights resulting from that campaign.
Georges also described an America Unlimited campaign in Germany that featured a celebrity promotion and partnership with Visit…
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