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Middleton Tourism Commission adopts proposed 2026 budget with three contingent projects; reclassifies ACRES USA 2025 as a marketing grant

Middleton Tourism Commission · July 18, 2025
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Summary

The Middleton Tourism Commission voted to adopt a proposed $1,622,210 2026 budget — a 4.2% increase — while approving contingency language allowing a Discover Wisconsin episode, a new vehicle and a cross-country ski trail grant to be funded from the tourism fund balance if 2026 revenue cannot cover them; the commission also reclassified the ACRES USA 2025 event as a tourism marketing grant.

The Middleton Tourism Commission on July 15 approved a proposed 2026 budget of $1,622,210, a 4.2% increase from 2025, and agreed that three planned projects totaling approximately $155,000 would be funded from the tourism fund balance if 2026 revenue does not cover them. Speaker 3 presented the budget and explained the contingencies before the motion to adopt passed.

Speaker 3 described the three projects as a Discover Wisconsin episode (a promotional package previously discussed), a potential new vehicle for commission use (estimated $30,000–$40,000), and a cross-country ski trail grant; together those items total about $155,000 and Speaker 3 proposed they come from the…

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