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Middleton tourism director presents stronger-than-expected 2024 revenues and lays out 2025 priorities

Middleton Tourism Commission · February 24, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Middleton Tourism Commission received its 2024 finance and annual report, which showed room-tax receipts above budget and a $479,766 operating surplus; the director outlined marketing performance, target markets and projects for 2025 including a visitor-center video and a strategic plan.

The Middleton Tourism Commission on Feb. 18 reviewed its 2024 finance and annual report, with the director reporting actual room-tax receipts of $1,588,822 versus a budgeted $1,425,496 and overall tourism revenue of $1,593,739 for the year.

The director said the higher-than-expected room-tax receipts reflected reimbursements and other items that are counted as revenue. "I couldn't be happier with that," she said when presenting the year-end figures. She also noted certain items—roof-repair insurance reimbursements—were recorded as revenue, which affected totals.

The report showed a revenue-over-expenses surplus of $479,766 that the director said will…

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