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Middleton tourism director presents stronger-than-expected 2024 revenues and lays out 2025 priorities
Summary
The Middleton Tourism Commission received its 2024 finance and annual report, which showed room-tax receipts above budget and a $479,766 operating surplus; the director outlined marketing performance, target markets and projects for 2025 including a visitor-center video and a strategic plan.
The Middleton Tourism Commission on Feb. 18 reviewed its 2024 finance and annual report, with the director reporting actual room-tax receipts of $1,588,822 versus a budgeted $1,425,496 and overall tourism revenue of $1,593,739 for the year.
The director said the higher-than-expected room-tax receipts reflected reimbursements and other items that are counted as revenue. "I couldn't be happier with that," she said when presenting the year-end figures. She also noted certain items—roof-repair insurance reimbursements—were recorded as revenue, which affected totals.
The report showed a revenue-over-expenses surplus of $479,766 that the director said will…
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