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Consultants urge site readiness as Anniston seeks grocery, restaurant and hospitality recruits
Summary
Consultants from The Retail Coach and PARCA presented market-driven recruitment strategies to the Anniston City Council, highlighting grocery and hospitality opportunities and describing data tools—like geofencing—to measure visitor flows and target prospects.
Kyle Cofer, a consultant with The Retail Coach, told the Anniston City Council at a work session that retail recruitment must be driven by data and site readiness, saying "the market dictates the opportunity." Aaron Norris, the city’s director of economic development planning, introduced Cofer and other consultants and said the city has been working with the firm to identify prospects and ready sites.
Cofer outlined a multi-step approach that begins with in-depth market analysis and follows with targeted outreach to brokers, developers and brand site selectors. He told council…
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