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Middleton tourism staff seeks edits to Destination Madison agreement, delays vote to June
Summary
Commissioners reviewed a revised Destination Madison partnership draft May 20, raising concerns about term length, reporting detail and whether marketing language should explicitly prioritize Middleton. Staff will gather edits and return a revised agreement for a June vote.
Middleton — Tourism commission staff reviewed a revised partnership agreement with Destination Madison on May 20 and asked commissioners for edits before moving to a formal vote in June.
Staff told the commission that Destination Madison had pared back language in the draft and that the commission’s staff intends to reinsert several items from the prior contract, including a payment breakdown listing 17% total with 10% toward sports tourism and 7% toward marketing. “We want to put [sports tourism] back in,” staff said, adding the original contract wording will…
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