Crash Champions proposes 15,000 sq ft collision‑repair facility in Monona; commissioners press for screening and sidewalk

Crash Champions representatives presented a request for zoning approval of a new 15,000 square‑foot collision repair facility at 1350 Femrite Drive (case 2272025). Jessica Pearson described the chain's national footprint and said the proposed Monona location would employ 12–15 people, serve roughly 15–25 customers per day, and operate Monday–Friday, 8 a.m.–5 p.m.

Staff reported the site is in the community design district and that the proposed use requires a zoning amendment for new construction in Redevelopment Area Number 6. Proposed site work includes a 24‑foot drive lane around the building, customer and staff parking up front, a screened and fenced vehicle processing/storage area at the rear, and an anticipated 53 parking stalls (two ADA). Staff asked the commission to focus on operations (deliveries, trash, drop‑off), fencing materials, lighting and the visibility of a fenced storage yard from the elevated Highway 51.

Commissioners stressed landscaping and screening outside the fence to soften views from Highway 51, requested robust native landscaping plans and a continuous sidewalk on the property frontage, and suggested the applicant consider masonry or other durable treatments for the elevation visible from the highway. Staff and the applicant agreed to return with refined elevations, a landscaping plan, and operational details to demonstrate how the site would avoid long‑term vehicle storage or salvage conditions.

No final action was taken; staff will coordinate follow‑up materials and subsequent formal consideration.