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Radcliffe council hears LTADD pitch for six-month public-information pilot at $12,500
Summary
The Lincoln Trail Area Development District proposed a six-month pilot to provide branding, media-relations and social-media services to Radcliffe for about $12,500. Councilmembers praised branding work but some urged hiring locally; no binding contract was approved — council members said they'd review results and may vote after the pilot.
Radcliffe Mayor Duvall invited Daniel London, executive director of the Lincoln Trail Area Development District (LTADD), to present a proposed pilot that would provide outsourced public-information services to the city.
LTADD division chief Katie McGrery described a package of services that includes brand guidelines and templates, media-advisory support, social-media planning with an annual editorial calendar, quarterly long-form videography with social-media cuts, and monthly performance…
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