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Working group refines user-facing survey wording, adds clarity on access and timing

December 18, 2025 | Town of Needham, Norfolk County, Massachusetts


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Working group refines user-facing survey wording, adds clarity on access and timing
On Dec. 17 the Envision Needham Center Project Working Group ran through the draft survey and directed staff to improve question clarity and logic flows.

Key edits requested include placing links to project materials and the FAQ on the survey front page and postcard outreach, clarifying that the survey will go live after the information session unless weather forces a change, and making the survey accessible with QR codes and printed displays.

On substantive question wording, the group asked staff to distinguish "visiting" the Needham Center from simply "passing through," to make the difference prominent (bold or parenthetical clarification). For parking-related items, members recommended simplifying the distance question to "one or more blocks" and only showing car‑specific follow-ups when respondents select driving as a mode. A significant change: the committee agreed to split questions that conflate physical ability with willingness to walk, asking first whether a respondent has any physical limitation that would affect walking and then, if able, whether they are willing to park farther from their destination in different conditions.

Staff also noted demographic questions largely capture usage patterns and that most survey items can be answered without project familiarity; the last four questions relate directly to project alternatives. The working group asked staff to return with a revised version that includes clarified wording, a visible link to FAQs, and a plan for handling open‑ended responses.

What happens next: staff will incorporate the requested wording changes, logic rules, and accessibility tweaks and circulate the revised survey for approval.

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Scribe from Workplace AI
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