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Edwardsburg Public Schools unveils new district brand, honors local partners
Summary
The Edwardsburg Public Schools board honored several community partners (PTO, Culver's locations, Flat Rock Grill, the Wood Foundation and the Leap family) and previewed a new district brand developed with Dojo Creative; the district plans rollout of brand standards for signage and materials.
Edwardsburg Public Schools leaders used the November meeting to recognize multiple community partners and to preview a proposed district rebrand aimed at unifying signage and communications.
An unidentified board member introduced a new tradition of acknowledging community partners and invited representatives from the PTO, Culver's (Elkhart, Mishawaka and Granger), Flat Rock Grill and the LEAP family to be recognized. The board noted the PTO, working with the Wood Foundation, raised enough funds to provide nightlocks districtwide and that installations are scheduled to begin next week. "We wanted to acknowledge our first round of community partners," the board member said. Representatives accepted 'Eddie' awards on behalf of their organizations.
The communications subcommittee, led by Tracy Spalding (referenced in the presentation), presented proposed branding variants for "Edwardsburg Public Schools." The design work, completed with Dojo Creative, keeps the district mascot "Eddie" and the familiar block "E" while introducing simplified orange-and-blue logo variants and an organized brand standard for use across email, letterhead, flags and signage. The presenter emphasized the goal is visual consistency across the district: boards, signs and digital materials will be made uniform under the new standards. The plan does not change the Eddie mascot or athletics branding.
Board members offered positive feedback on the proposed mark and thanked the communications subcommittee for stakeholder input. The district said it will finalize brand standards and roll out the changes for schools to adapt to the new system.
