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San Benito County tourism committee backs 'Home of Pinnacles' branding push
Summary
The Tourism Committee recommended a proclamation declaring San Benito County the “Home of Pinnacles,” adding the slogan to county communications and logo, and directing staff to provide draft materials to the Board of Supervisors and partner cities for consideration.
The San Benito County Tourism Committee on Dec. 10 recommended that county staff pursue low‑cost branding steps to promote the county as the “Home of Pinnacles,” including a proclamation and adding the slogan to the county logo and formal communications.
Gracie Rodriguez, county staff, presented a staff report outlining options that ranged from a non‑monetary proclamation to low‑cost graphic changes and partnerships with agencies including Pinnacles National Park. “This would be a proclamation to declare San Benito County as home of…
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