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Explore Murrieta unveils new brand and reports large digital reach; council offers no questions

Murrieta City Council · December 17, 2025

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Summary

Patrick Ellis presented a rebrand for Explore Murrieta and year-end metrics including nearly 26 million impressions from an evergreen campaign and nearly 266,000 unique visitors after a website revamp; council offered no questions following the presentation.

Patrick Ellis, president and CEO of the Murrieta Chamber/Explore Murrieta, presented a rebrand and year-end marketing results to the City Council on Dec. 16, highlighting digital and earned-media reach.

Ellis reviewed the organization—s new branding assets and said a recent launch event coincided with Market Nights. He told council the year—s evergreen paid campaign produced nearly 26 million impressions and a 1.27% click-through rate; social channels saw a 138% year-over-year lift and the website drew about 266,000 unique visitors after the site refresh.

Ellis said earned-media outreach produced dozens of placements and that the organization sent curated media kits and locally sourced product boxes to tourism writers. He asked for council support in sharing digital assets as the organization continues outreach, and the council had no follow-up questions.