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Council adopts Visit Broken Arrow five-year strategic tourism plan
Summary
Council adopted the city’s five-year tourism strategic plan prepared by Clarity of Place, endorsing five strategic imperatives aimed at preserving local authenticity, strengthening the visitor ecosystem, promoting veterans heritage and leveraging arts and film incentives; staff will implement priorities through Visit Broken Arrow.
Mikayla introduced the consultant Tina Valdancanas of Clarity of Place, who briefed council on the Visit Broken Arrow five-year tourism strategic plan. Valdancanas described five imperatives: better connect the city’s quality-of-place investments; protect and promote local authenticity; strengthen the visitor ecosystem for local businesses; optimize veterans heritage programming; and expand arts, culture and film incentives to build a recognizable tourism brand.
Valdancanas said the plan was developed through stakeholder interviews, focus groups and a situational assessment, and that it is intended to be actionable rather than prescriptive so Visit Broken Arrow staff can implement recommended priorities. Council discussion focused on ensuring the plan respects community character and supports local businesses.
A councilor moved to approve the strategic plan and another seconded; the council conducted a roll call and adopted the plan. Staff said they will use the plan’s imperatives to guide Visit Broken Arrow’s work and align forthcoming marketing, programming and partnership efforts with council priorities.
