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Agricultural & Industrial Society reports stronger revenue, ongoing Fair Park improvements

December 19, 2025 | Washington County, Wisconsin


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Agricultural & Industrial Society reports stronger revenue, ongoing Fair Park improvements
Stacy Holland, representing the Agricultural and Industrial Society, presented the AIS annual report and an update on the Washington County Fair, telling the Land Use & Planning Committee that despite lower attendance on extremely hot days the fair realized higher revenue through changes including added paid seating, new sponsorships and targeted marketing.

Holland said the organization took a calculated financial risk on higher‑cost entertainment that paid off and noted operational improvements at the fairgrounds, including resurfacing horse arenas, driveway and parking upgrades by the highway department, landscaping, restroom and small‑animal barn renovations, and ongoing construction projects. "We added 500 seats to the Silver Lining Amphitheater ... that additional paid ticket revenue is what helps us cover the cost of the band," Holland said.

The presentation included preliminary financials showing an improved position year over year though AIS still reported a loss while final reconciliations continue. Holland said volunteers contributed 542 hours and AIS pursued new sponsors (including Lynch Buick GMC) and new vendor experiences. She announced Casa Guadalupe’s Latina festival will move to the Washington County Fair Park in September 2026 and noted work on naming‑rights discussions for the facility.

Committee members praised Holland’s leadership and the partnership with county staff and volunteers. Supervisor Carol Merry called Holland "the best thing that’s happened to the county fair since it opened 26 years ago," thanking her for staff selection and oversight. Holland said AIS will continue site improvements and development of recurring events to increase utilization and fiscal sustainability.

The report was received by the committee; no formal vote was required.

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Scribe from Workplace AI
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