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Nacogdoches CVB presents annual report and wins council approval for 2025–26 budget
Summary
The Convention & Visitors Bureau reported increased visitation metrics and unveiled a 2026 marketing plan; council approved the CVB’s FY2025–26 budget of $734,500 unanimously.
Ashley Morgan, director of the Nacogdoches Convention & Visitors Bureau, presented the CVB’s annual report and 2026 marketing plan on Nov. 18, highlighting visitor metrics, marketing wins and planned investments to boost overnight stays.
Morgan told the council the CVB is funded by 72.5% of the hotel‑occupancy tax and reported more than 17,000 visitor‑center visits from 50+ miles and an estimated 343,000 visitors from 50+ miles using Placer AI measures; the bureau also reported 886,000 total hotel nights (counting repeat stays) and said social‑media reach exceeded 1 million. She reviewed a seasonal marketing approach, partnerships with Stephen F. Austin State University and the Governor’s Office of Tourism, and plans for creator visits and a local ambassador program.
The bureau’s proposed FY2025–26 budget of $734,500 — higher than the prior year — allocates increased spending for repairs and improvements to visitor‑center technology and for advertising and visitor guides. After questions about how hotel‑occupancy (HOT) receipts may be used, council member motions to approve the CVB budget passed unanimously.
Morgan said the CVB will continue work on downtown partnerships, shuttle pilot programs and visitor‑center upgrades to support meetings and group sales.
