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Council approves $50,000 holiday bonus for Shop Local Rancho Mirage gift card program
Rancho Mirage City Council · December 8, 2025
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Summary
Council authorized a 50% holiday bonus program for Shop Local Rancho Mirage (Dec. 5, 2025–Feb. 17, 2026) using a $50,000 bonus fund; staff reported $280,000 in cards issued, 3,200+ redemptions and 69 participating businesses.
Rancho Mirage councilors on Dec. 4 approved a holiday bonus promotion for the city’s Shop Local gift card program, a marketing initiative staff said supports small local businesses by incentivizing purchases with a 50% bonus match.
Director of marketing Gabe Cotting reported the program launched in November…
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