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CDA tightens event-sponsorship application and declines last-minute Oct. 25 partnership
Summary
CDA members approved edits to a proposed event sponsorship application (fillable form, post-event reports, budget narrative expansion and permit contingencies), discussed splitting the program into two funding rounds, and voted to decline a same-month partnership request from Brenda Clark for an Oct. 25 Stone Horse Green line-dancing event.
The Community Development Authority reviewed and accepted staff-recommended edits to a draft event sponsorship application and discussed scheduling and allocation rules for the new program.
Staff presented a redlined version of the application prepared by the city's new placemaking planner, Jolene Bridal. The proposed changes would publish the form as a fillable online application, require a post-event report within 30 days, include an itemized budget and up to five work samples, and reference the city's visual-identity guide for logo use.
"Applicants are required to complete the post event report form within 30 days of conclusion," staff explained, noting the goal of standardizing reporting and making future comparisons and evaluations easier for the CDA.
Members debated timing and allocation of the modest annual sponsorship pool, considering two tranches: events through June (first-round deadline Jan. 31) and events July'Dec. 31 with an April 30 second-round review. The committee discussed reserving some portion of the fund to ensure later-season events are not left unfunded and agreed a two-round schedule would balance predictable annual events with new applicants.
On a separate agenda item, the committee discussed a last-minute request from Brenda Clark to partner with the CDA to advertise and reserve Stone Horse Green for a line-dancing "fall family hoedown" planned for Oct. 25. Staff reported Clark was an individual host (not an organization), expected 25'30 participants, and had limited documentation available for permits, insurance or vendor plans.
Several members raised concerns about short notice, unclear insurance or permitting, and setting a precedent of partnering with individual hosts without sufficient vetting. Member Jen moved that the CDA "be unable to partner for 10/25/2025" and invite the applicant to present a fuller proposal for 2026; the motion was seconded and passed by voice vote.
The CDA directed staff to publish the revised application and work with communications on an outreach plan; staff will return with the final online form and a timeline for accepting applications in early 2026. The committee recorded no award decisions at the meeting and asked staff to invite the applicant back with more complete information if she seeks a future partnership.
