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Student urges Instagram-first outreach; council discusses consolidated calendar
Summary
A student representative told the Beresford City Council that Instagram would reach most peers and urged the council to consult student groups; councilors and staff agreed to centralize event information via a community calendar and QR code.
A student representative, Isabel “Izzy,” told the Beresford City Council that Instagram is the most widely used platform among classmates and recommended the city prioritize that channel to reach younger residents. “Main platform I thought was Instagram because I am sure most, if not all, members of my class…have Instagram,” Izzy said.
Council members and staff responded that social accounts should link back to a single official source. An unidentified council member noted survey outreach results: “Already 55 responses as of this afternoon,” and staff said they will use a QR code tied to a community calendar to consolidate posts across Facebook and Instagram.
Council discussion included cross-posting (Instagram reels/stories) and attending student events to learn needs directly; Izzy suggested asking student organizations such as the National Honor Society and student council about priorities. Council members emphasized not dismissing youth input because of age and encouraged efforts to make information discoverable (for example, a single web page reachable via QR code).
Next steps the council agreed to were: add the community calendar QR code to city communications, confirm correct external links in the calendar, and coordinate with student groups about outreach preferences. Staff will update the calendar links and report back to the council when the consolidated communications platform is active.
