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LCCC president tells Cheyenne council a name change could broaden regional reach and accelerate enrollment
Summary
Laramie County Community College President Joe Schafer told the Cheyenne City Council a proposed name and brand change, backed by market research, aims to overcome low awareness outside Laramie/Albany counties and expand recruitment across a 350-mile radius; Schafer also outlined program growth, workforce partnerships and housing needs.
Laramie County Community College President Joe Schafer told Cheyenne city councilors onstage that the college is seeing sustained enrollment gains but faces a recognition problem outside its home counties, and that a strategic name and branding change could increase regional recruitment.
Schaefer said LCCC has posted consecutive year-over-year enrollment increases and marked improved graduation rates. He told the council the college currently offers two baccalaureate programs—applied management and health-care administration—and that it is exploring additional applied bachelor's degrees and pathways such as an alternate route to CPA credentials. "We want the college become a place people want to be," he said, framing the rebrand as part of a broader effort to grow the student population and post-completion success.
The president said market research found a steep…
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